If you’re running a Facebook ad campaign, you can set a daily budget and a total campaign budget. Daily budgets are useful because they limit the amount of money that your ad can cost each day. Facebook uses criteria to determine which ads should be displayed to which people. When you reach your daily budget, your ad will stop running and begin again the next day. Similarly, the lifetime budget is ideal for a long campaign.
You can also track your advertising performance by using tracking URLs. These help you measure the ROI of your marketing efforts. Using tracking URLs will help you determine how effective your Facebook ad campaign is. Once you’ve mastered the power editor, you can use different ad formats to get the best results for your business. A great rule of thumb is to test a few ad variations to see which ones perform best for you.
Another way to use Facebook ads is to run testing campaigns. Aside from creating a test ad, you can also see whether your ads are getting the results you want. If you’re unsure, you can run a free trial and see how your ads perform before you spend money on your ad campaigns. Then, you can make changes as needed to ensure your ads are working well.